Contextual intelligence that delivers value for automotive dealers
GumGum's MRC-accredited contextual intelligence technology, Verity™, is a targeting solution that comprehensively "sees" and analyzes all text, images, audio & video. Verity understands the full context of a page and makes this information available for SoCal and San Diego Toyota to accurately deliver their messages in brand safe, contextually relevant environments without the use of cookies or personal data.
This powerful and unmatched targeting technology is combined with a full suite of custom and turnkey creative solutions. As a result, GumGum is able to set up any campaign to optimize towards any KPI, whether it be awareness, qualified traffic rate, CPA, and more.
Key time periods
GumGum’s innovative in-house creative team will leverage Lexus’ National Assets to create a unique experience tailored to your regional needs.
Our differentiated ad units allow LDA’s to support specific features, models and initiatives when there is a gap between what has been created in the National Repository and the regional dealer’s needs.
In the Western Region, GumGum was able to provide a custom user experience for AWD and Hybrid initiatives crucial to the Dealer’s business that were not being currently supported by existing creative resources.
Conquesting/Retention
Leverage GumGum's proprietary contextual intelligence technology, Verity™, to retain buyers and conquest competitor content, keeping Toyota top of mind among auto intenders.
GumGum targets content that features competitive vehicles – down to the make and model - at the page-level to ensure Toyota messaging is front and center with relevant auto intenders.
This strategy allows Toyota to stay top of mind while users are researching competing vehicles. We can also leverage this same tactic as a retention strategy – targeting Toyota content to turn pages into clickable digital shopping experiences.
PREMIUM PUBLISHER
MOTORTREND
KEYWORD IDENTIFIER
2022 Honda CR-V
SUV
Hybrid
Apple CarPlay
AWD
FULL PAGE ANALYSIS
Using computer vision & natural language processing
CONTENT CATEGORY IDENTIFICATION
Automotive
Automotive > Body Style > SUV
Automotive > Auto Type > Green Vehicles
Page level targeting with Verity. Unlike endemic publishers, we apply page-level content targeting at scale using our proprietary technology.
Amplify existing sponsorships. Extend ownership of major events of sports team commitments by surrounding content relevant to these tentpoles.
Conquesting. Block top competitors from surrounding this type of content within our premium platform
Scale. Your sponsorship applies across all premium publishers on our platform
Gain access to high-price tag events. Major events drive high prices for exclusive digital ownership. A sponsorship with GumGum allows you to surround this same content with greater efficiency.
Performance. Better performance than other targeting strategies
Automotive Creative Gallery
High Impact Support for AWD Initiatives
The In-Screen Embedded Video delivers viewers an impactful experience that combines video and display. The video auto-plays in the thumbnail, and once the user clicks on the banner or video, they are taken to a highly customized, immersive experience that provides an expanded view of the video with a carousel of Lexus AWD vehicles below. The user is able to engage with each vehicle to learn about Lexus AWD features.
Short-Form, In-Image Video for Hybrid
As the Hybrid sector becomes more crowded, the dealers in the Los Angeles region were looking for a unique way to get in front of their audience.
GumGum’s :06s Canvas Video captures audience attention by taking over the real estate of the full image on a page distributing Hybrid messaging via short-form video. After the video ends, the unit collapses into an In-Image unit for persistent messaging and an opportunity for users to engage with the Lexus brand.
Mobile In-Screen Frame for Vehicle Support
GumGum’s proprietary Mobile In-Screen Frame Unit is a tremendously effective way to grab the users attention on their mobile device without being intrusive. With a user friendly experience in mind, animation frames the mobile screen for 5 seconds before collapsing into an in-screen leave behind that remains persistent as the user scrolls through content on the page. Capture the ever growing mobile audience with this unique and effective advertising experience.
VIEW DEMO
VIEW DEMO
VIEW DEMO
Contact Us
gina@gumgum.com
Conquesting/Retention
Conquesting/Retention
Conquesting/Retention
Keep Lexus top-of-mind among auto intenders with GumGum's direct and effective solution for competitor conquesting.
Using our proprietary computer vision and semantic analysis capabilities, GumGum identifies images and articles featuring competitive vehicles, right down to make and model.
GumGum will place Lexus messaging directly within those images allowing your dealers to steal market share from competing OEM’s. This approach keeps Lexus top-of-mind while users are researching competing vehicles. We also employ Retention tactics by turning Lexus photos and content into a clickable, shoppable experience.
PREMIUM PUBLISHER
MOTORTREND
SEMANTIC, KEYWORDAND
CONTEXTUAL ANALYSIS
LEXUS
IS
OBJECT DETECTION
LEXUS IS
SILVER COLOR
ALLOY WHEELS
PREMIUM PUBLISHER
MOTORTREND
GumGum's Auto Partners
Gina Smart
VP Sales, West
PAGE SAFETY & SENTIMENT DETERMINED
Safe Overall
None of the 9 Threat Categories Detected
Positive tone
Higher CTR
1.7x
8.0x
Higher Viewability
New Year’s Day
Martin Luther King Jr. Day
NCAA March Madness
Memorial Day
Summer Vacation
Mother's Day
Back to School
Toyotathon Veteran’s Day
Thanksgiving
Black Friday
Cyber Monday
Holiday Season
Graduation
Father’s Day
Super Bowl
Black History Month
President’s Day
Winter Olympics
MLS season kicks off
Labor Day
NFL season kicks off
Tax Day
Earth Day
MLB season kicks off
• Jan • Feb • March • April • May • June • July • August • September • October • November • December •
4th of July
Summer Vacations
January
February
March
April
May
June
July
August
September
October
November
December
Contact Us
corie@gumgum.com
Corie Kupferberg
Account Director
Amplify local or national sponsorships & conquest competitor sponsorships
Halloween
Sponsorships on the GumGum platform offer a unique set of benefits that other publishers do not provide
In-Screen
In-Screen Frame
In-Image
In-Screen XP
In-Screen XP Video
In-Screen XP Corner
In-Screen Interactive
GumGum Standard
In-Article Shoppable
In-Image Canvas
In-Image: 06 Canvas Video
In-Article Video
GumGum Stories
GumGum Native
CTR
0.30% - 0.40%
92%+
Cross
PLATFORM
VIEWABILITY
n/a
VCR
In-Screen
Awareness, Engagement, Viewability & Reach
*VCR varies greatly based on video length
Traffic-driving
View Spec Sheet
CTR
0.80% - 0.90%
92%+
MOBILE
ONLY
VIEWABILITY
n/a
VCR
In-Screen Frame
Engagement & Viewability
*VCR varies greatly based on video length
Traffic-driving
View Spec Sheet
CTR
0.20% - 0.30%
70%+
CROSS PLATFORM
VIEWABILITY
n/a
VCR
In-Image
Awareness & Engagement
*VCR varies greatly based on video length
Traffic-driving
View Spec Sheet
CTR
0.50% - 0.60%
92%+
CROSS PLATFORM
VIEWABILITY
n/a
VCR
In-Screen Expandable
Awareness, Reach, High-Impact & Viewability
*VCR varies greatly based on video length
Solicit Engagement
View Spec Sheet
CTR
0.50% - 0.60%
92%+
CROSS PLATFORM
VIEWABILITY
n/a
VCR
In-Screen
Expandable Video
Awareness, Reach & Viewability
*VCR varies greatly based on video length
Solicit Engagement
View Spec Sheet
CTR
0.50% - 0.60%
92%+
MOBILE ONLY
VIEWABILITY
n/a
VCR
In-Screen
Expandable Corner
Awareness, Reach, Viewability & Engagement
*VCR varies greatly based on video length
Solicit Engagement
View Spec Sheet
CTR
0.25% - 0.30%
92%+
CROSS
PLATFORM
VIEWABILITY
n/a
VCR
In-Screen
Interactive Scroll
Awareness, Reach, Viewability & Engagement
*VCR varies greatly based on video length
Solicit Engagement
View Spec Sheet
CTR
N/A
N/A
CROSS
PLATFORM
VIEWABILITY
n/a
VCR
In-Article Shoppable
Awareness & Engagement
*VCR varies greatly based on video length
Solicit Engagement
View Spec Sheet
CTR
0.50% - 0.60%
65%+
CROSS
PLATFORM
VIEWABILITY
n/a
VCR
In-Image Canvas
Awareness & Engagement
*VCR varies greatly based on video length
Solicit Engagement
View Spec Sheet
CTR
0.70% - 0.80%
70%+
CROSS
PLATFORM
VIEWABILITY
n/a
VCR
In-Image : 06 Canvas Video
Engagement & Video completion rate (VCR)*
*VCR varies greatly based on video length
Solicit Engagement
View Spec Sheet
CTR
N/A
55% - 65%
CROSS
PLATFORM
VIEWABILITY
68%+
VCR
In-Article Video
Awareness & Video Completion Rate (VCR)*
*VCR varies greatly based on video length
Turnkey Activations
View Spec Sheet
CTR
0.25% - 0.30%
55%+
Best suited for mobile
VIEWABILITY
n/a
VCR
GumGum Stories
Awareness & Engagement
*VCR varies greatly based on video length
Turnkey Activations
View Spec Sheet
CTR
0.20% - 0.28%
40%+
BEST SUITED FOR MOBILE
VIEWABILITY
n/a
VCR
GumGum Native
Awareness & Engagement
*VCR varies greatly based on video length
Turnkey Activations
CTR
0.08% - 0.10%
88%+
CROSS
PLATFORM
VIEWABILITY
n/a
VCR
GumGum Standard
Reach & Efficiency
*VCR varies greatly based on video length
Turnkey Activations
View Spec Sheet
Automotive Creative Gallery
Page level targeting with Verity. Unlike endemic publishers, we apply page-level content targeting at scale using our proprietary technology.
Amplify existing sponsorships. Extend ownership of major events of sports team commitments by surrounding content relevant to these tentpoles.
Conquesting. Block top competitors from surrounding this type of content within our premium platform.
Scale. Your sponsorship applies across all premium publishers on our platform.
Performance. Better performance than other targeting strategies.
Gain access to high-price tag events. Major events drive high prices for exclusive digital ownership. A sponsorship with GumGum allows you to surround this same content with greater efficiency.
Sales Event
Spring Sales Event
Summer Sales Event
Winter Sales Event
We partner extensively with teams that work on Tier 1 & Tier 2 campaigns.
Custom Creative Gallery
View Spec Sheet
Custom Creative Gallery
View Spec Sheet
Custom Creative Gallery
View Spec Sheet
Custom Creative Gallery
View Spec Sheet
Custom Creative Gallery
View Spec Sheet
Custom Creative Gallery
View Spec Sheet
Custom Creative Gallery
View Spec Sheet
Custom Creative Gallery
View Spec Sheet
Custom Creative Gallery
View Spec Sheet
Custom Creative Gallery
View Spec Sheet
Custom Creative Gallery
View Spec Sheet
Custom Creative Gallery
View Spec Sheet
Custom Creative Gallery
View Spec Sheet
Custom Creative Gallery
Contact Us
Account Director
corie@gumgum.com
VP Sales, West
gina@gumgum.com